Converse Brand Book

In my Writing and Design Concepts course, I chose to look into the brand Converse and develop a campaign strategy for them. This was an eight-week process that began by analyzing the brand's strengths, weaknesses, opportunities, and threats (SWOT), and ended with a full brand book. Below you can find my entire process from start to finish.

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© Kaeleigh James 2022

Project & Account Management

Email: kaeleighjames@gmail.com